CCAP I Certification Exam (Online)


CCAP I Certification Exam (Online)


Level 1: The Fundamentals of Customer Advocacy

Online exam enrollment must be purchased individually. On completing purchase, you will be issued a unique, one-time use access code by email. This code cannot be shared or duplicated. Your order confirmation email will provide further instruction to register for and take the exam.

Please see below for details about the exam.

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Certification Prerequisites:

  • There is no minimum required experience to earn a CCAP I Certification.

Exam Format:

  • Length of exam: 1 hour

  • Exam content: 60 multiple choice questions

  • Passing score: 85% (at least 51 correct answers out of 60 questions)

  • Delivery format: Online

    By request, proctored in-person at ICCAP-Approved testing centers.

  • Permitted supporting materials: None; the exam is closed book. A calculator will be provided through the online testing platform.

  • Exam language availability: English

This exam tests for competency in:

  • Intrapersonal and interpersonal skills

  • Time management 

  • Attention to detail

  • Building relationships / problem solving

  • Advocate personas

  • Recruitment processes

  • How to talk to the C-suite

  • Monitoring usage of advocates

  • Revalidation processes

  • Data Management

  • Reference request management

  • Processing sales reference requests

  • Processing marketing reference requests

  • Reference acknowledgement and activity tracking 

  • Customer materials / assets development

  • ‘1: Many’ call coordination

  • Capturing quotes / testimonials

  • Metrics tracking