The ICCAP Oversight Committee is responsible for ensuring objectivity, relevance, and consistency across CCAP certification tiers.
The multinational group consists of prominent advocacy industry professionals who have been identified as exemplifying the innovation, vision, and energy that characterize best-in-class practitioners.
ICCAP Oversight Committee
Abby Atkinson, CCAP II
Retired Director of Customer Advocacy
Abby Atkinson is one of the most highly respected professionals in the advocacy world. She was the first ever Summit on Customer Engagement (SCE) Hall of Fame inductee in 2012 and recipient of the Founders Award for Outstanding Presentation at SCE 2016.
Read More
*(cont.)* Abby’s passion for metrics inspired her to chair the SCE Metrics special interest group. In 2009, she also was appointed to the Advisory Board of the Summit on Customer Engagement and continues to serve in that role. She is a member of the Reference Management Elite Group and sits on the RO Reference Management Elite Advisory Board. In addition, Abby served as an award judge for the Advocate Marketing Academy in 2016 and 2017. She was a contributor to The Hidden Wealth of Customers by Bill Lee.
Trish Borrmann, CCAP I
Director of Customer Advocacy at ServiceNow
Trish is an innovative and strategic marketing communications professional with over 15 years of experience in technology B2B companies, from small start-ups to Fortune 100 enterprises.
Read More
(cont.) Her industry experience includes: cloud, networking, data center, collaboration, software, security, professional services, retail, manufacturing, financial services, service provider, healthcare, sports, entertainment, hospitality, legal, IPTV, VOD, broadcasting, cable, film, channel data, and biometrics.
Trish’s proven expertise includes: customer references, branding, positioning, messaging, public relations, analyst relations, digital campaigns, social media, promotional videos, product launch, new market entry campaigns, collateral development, web site design and content, advertising, event management, and speaking opportunities.
Helen Feber, CCAP III
Board member, Referential, Inc.
Helen co-founded Referential, Inc., a highly successful advocacy consulting firm that has offered a full-service portfolio of customer advocacy and reference-related services to the high-tech industry for over 30 years. In her role as Managing Partner, Helen has designed, implemented, and managed dozens of advocacy programs.
Read More
(cont.) Helen is highly sought-after for her broad expertise and regularly presents at leading advocacy-related conferences. She also has authored numerous articles and gained widespread distinction for her innovative approach to all aspects of customer advocacy.
Robin Hamilton, CCAP I
Managing Director at inEvidence
Robin Hamilton is Managing Director of inEvidence, a UK-based but globally-focused experienced customer advocacy and storytelling consultancy.
Read More
(cont.) Robin has several decades of deep experience in customer advocacy and his expertise is complemented by a pragmatic, results-oriented approach that delivers tangible business benefits and outcomes.
Robin was the recipient of the 2013 President’s Award for Best Workshop at the Summit on Customer Engagement.
Colleen Reidy, CCAP I
Director of Customer Advocacy, SentinelOne
Colleen is a customer engagement expert with demonstrated success building customer advocacy programs from scratch and working cross-functionally in program building, sales enablement, business development, partnering with sales, and achieving executive buy-in from the C-Suite.
Read More
*(cont.)* Her proven expertise spans all areas of customer, partner and prospect marketing, communications, building remote and virtual teams, sales, digital and social media, and event management with a focus on identifying, nurturing, and building strong customer and partner relationships.
In addition to her current role at SentinelOne, Colleen has held leadership positions in customer advocacy at Kronos, Veracode, and Progress Software.